Growth and Event Excellence – Kumppania and Samlink Repeatedly Deliver Successful Events

What sets a one-off seminar apart from a recurring event series that industry professionals look forward to year after year? Samlink’s 180 Minutes demonstrates that when an event is designed holistically and the participant experience is placed at the centre, the result is a gathering that strengthens the brand, brings the target audience together, and leaves a lasting positive impression.

Samlink, a subsidiary of Kyndryl, is one of Finland’s leading providers of IT services for the banking sector. The company develops and maintains critical systems, payment solutions and digital banking services. Kyndryl is the world’s largest provider of IT infrastructure services, operating in more than 60 countries and serving hundreds of major financial institutions. Together, they form a strong and credible whole, something that is clearly reflected in Samlink’s events.

A Need for a Consistent Meeting Place

Professionals in the banking and financial sector value opportunities to pause, reflect on current topics and network with peers. Samlink wanted to create an event concept that met this need and stood out. The outcome was a compact, three-hour morning event with content that is always timely, relevant and genuinely useful. The concept is clear, on-brand and genuinely designed to support participants’ everyday work.

Kumppania in Charge of the Entire Production

Delivering a successful event requires meticulous planning, strong project management and a customer-centred service design approach. As Samlink’s strategic communications partner, Kumppania naturally took the lead in the entire production. The team designs and executes the event end-to-end, ensuring every detail supports both the participant experience and the event’s brand.

Kumppania’s responsibilities include concept design, visual identity, marketing and communications, invitations and registration, event materials, media relations, on-site coordination, and post-event communications as well as reporting.

On the event day, Kumppania works in close cooperation with Solid Stream, who manage the technical production and video recording, ensuring that the atmosphere and expert presentations are captured in high quality for future use.

– Hosting the event is easy, knowing the Kumppania team manages the entire process seamlessly from start to finish., says Pål Krogdahl, Director of Technology Strategy and Advisory Services

Hosting the event is easy, knowing the Kumppania team manages the entire process seamlessly from start to finish.

Results Reflected in Attendance and Feedback

180 Minutes has firmly established itself in the schedules of banking professionals. Each event has been praised for its relevant content and clear structure. Participants especially appreciate the opportunity to combine learning and networking within the same morning.

180 Minutes Event (2025)

• 366 financial sector participants
• 186 companies represented
• 57/5 participant satisfaction score

As the event has grown in popularity, it has moved from Leppävaara, Espoo to central Helsinki to accommodate increasing attendance. Feedback highlights a warm, conversational and inspiring atmosphere. The audience has included both specialists and decision-makers – a clear sign that the event attracts the right people.

Long-Term Value Through Continuity

– Our aim was to create a series that truly brings value to the banking sector and strengthens the sense of community among professionals. Working with Kumppania has allowed us to focus on content and participant experience, trusting that every production detail is handled by experts. The success of 180 Minutes shows how important good collaboration and a shared vision are. Together, we’ve created an event that the audience genuinely anticipates – and that strengthens Samlink’s position as a thought leader in the industry, says Sirpa Auervirta, Head of Communications, Marketing & ESG

180 Minutes has grown into a recognisable event brand that the target audience actively looks forward to. The series has strengthened Samlink’s position as an industry expert and has brought new connections with clients and partners.

For Kumppania, the project demonstrates that carefully designed and consistently executed event production creates long-term value. It also shows how a well-built concept can grow into an experience that truly stays with people.

Make Your Event Stand Out

Kumppania helps you build an event concept that attracts the right audience, brings out the strengths of your brand and leaves a lasting impact.
Contact us, let’s create an event that will be remembered.

Read more about the collaboration between Kumppania and Samlink, including global communications and marketing.