Growth and Global Clarity – Kumppania as Samlink’s Communications Partner on the International Stage

When Samlink, a Finnish IT provider specialising in core banking systems, became part of the global Kyndryl group, communication quickly emerged as a cornerstone of competitiveness. The company needed a partner who understood cultural nuances, could navigate multiple time zones and was able to support growth in an international environment. Kumppania rose from a local agency to a communications partner operating at a global level. 

– I never once felt that Kumppania was based in Pori. Communication was seamless, and there was no language barrier at all, says Jagrati Singh, formerly Large Deal Maker at Kyndryl, Samlink’s parent company. 

Kyndryl is one of the largest technology and infrastructure companies in the world, and working with it requires cultural sensitivity, strong language skills and a deep understanding of global collaboration. 

Kumppania’s role in supporting Samlink’s communications grew as ownership changed and collaboration with Kyndryl’s international teams intensified. 

Openness and Adaptability Make the Difference

According to Jagrati, partnership with a growth company requires openness and a willingness to evolve. 

– Kumppania has a clear desire to grow together and an openness that enables genuine learning on both sides. When working with a company in growth mode, you need the ability to embrace change – there’s no room for getting stuck in old ways, Jagrati explains. 

“We have received excellent service. Kumppania communicated openly and  naturally, and respected my timetable. This has been one of the smoothest  collaborations I’ve experienced.”
— Jagrati Singh, Large Deal Maker, Kyndryl 

– In my view, Kumppania’s ability and openness to adapt to change is what truly sets them apart from other companies I’ve worked with. 

Cultural Intelligence and Time Zones – Managing Global Realities

Multinational organisations operate under their own set of rules. Communication cannot pause at 4 p.m., nor can it rely on a single language version. In global markets, understanding cultural differences and managing time zones become essential parts of effective communication. 

– In Finland, the workday often ends around four in the afternoon, but that’s not the case everywhere. A company operating internationally needs to ensure that support is available around the clock, nearly 24/7. 

Patience and situational awareness are equally important when communication flows across continents. Jagrati highlights that Kumppania excelled especially in these “soft”, yet crucial, skills. 

– Kumppania was open from day one and engaged confidently with international teams right from the start. 

Kumppania Enabling Growth

Working with Samlink has offered Kumppania a front-row seat to international business while strengthening its own capacity for growth.
Sirpa Auervirta, Samlink’s Director of Communications, Marketing and Sustainability, is highly satisfied with the partnership: 

– Kumppania has played a central role in building communication that works both locally and internationally. Their ability to combine strategic thinking, practical execution and genuine collaboration between people has made our communications more unified and more impactful. Kumppania has supported Samlink’s journey towards a stronger position on the global stage. 

Jagrati agrees:
– Kumppania’s team is talented and follows global developments closely. That is essential when operating internationally. 

Kumppania’s Distinct Strengths in International Partnerships

• the ability to work seamlessly across languages and cultures 

• understanding of global work rhythms and communication practices 

• agility, openness and a genuinely customer-centred service mindset 

Read more about the collaboration between Kumppania and Samlink, e.g. marketing and concept-driven events.

Succeeding in international markets requires a communications partner who understands strategy, cultural differences and cross-border thinking, and who can speak your language, globally.
Kumppania is ready to grow with you.