Internal Communication as the Backbone of Change – Kumppania Supporting Samlink in Daily Life Inside a Global Corporation

When Samlink became part of Kyndryl, the world’s largest provider of IT infrastructure services, in 2022, the impact was immediately visible in everyday work. The working language changed to English. Operating models became global. Teams expanded beyond Finland.

The change was rapid and extensive. Internal communication became a critical success factor.

Clear structures were built at the core of daily work:

• Weekly integration status updates

• Renewal of the intranet

• Harmonized guidelines

• A monthly digital employee magazine

The goal of internal communication was not only to inform. It was to reduce uncertainty and strengthen trust.

Data-Driven Execution Instead of Assumptions

The effectiveness of the model was quickly visible in the data. The most viewed internal content sections were People and Top of the Week. This revealed something essential. Employees wanted to understand:

• Who we are during the change

• What is happening in the organization

• How their own work connects to the bigger picture

When people are in the heart of progress and daily work is made visible, the organization operates more smoothly.

Making Change Visible in Practice

Kumppania was also involved in planning and executing employee events. Not everything was straightforward. Some events received critical feedback. Still, their role was important. Events created space where the change became concrete. Events allowed Samlink to strengthen its own identity while becoming part of a global corporation. When internal communication functions well, the organization can shift its focus toward growth, thought leadership and strengthening an international operating model.

Internal Communication Enables Growth

Strong internal communication makes growth possible. It builds the foundation that is visible both in processes and in the level of trust across the organization.

Sirpa Auervirta, Head of Communications, Marketing and ESG at Samlink, describes the cooperation: “Advancing the integration was sometimes winding due to cultural reasons, but with Kumppania we built a structure that worked. They have a remarkable ability to make the complex understandable and the challenging manageable. I am not exaggerating when I say that Kumppania stands out from all communication partnerships I have seen. They do not only do their job – they do it with heart.”

Samlink’s experience shows that change does not fail because of high-level decisions. It fails because of daily uncertainty. When structures, rhythm and responsibilities are clear, an organization can move and grow even during transformation. In this, internal communication plays a decisive role. When built correctly, it becomes the backbone of change.

Read more about the collaboration between Kumppania and Samlink, including global communications and marketing as well as concept-driven events.